We change places. We change rhythms. We change the way we perceive the world.
In summer our attention shifts elsewhere.
What is usually everyday and predictable is left somewhere behind.
New colors and smells appear, the landscape changes, the daylight hours are longer, the pace changes. The senses come alive in summer.
We travel not only physically
We change our surroundings, but also our way of being.
Our senses are more sensitive, making it easier to notice things that escape us on a daily basis.
One of them is smell.
We wrote about the smell of the beach in our sensory guide – the sea, sand and wind create their own summer composition there.
Smell and memory – an invisible record of emotions
It is with us constantly, but it works in the background and has a huge impact on what we remember.
It is thanks to him that places gain meaning and memories stay with us, even though we are not always aware of them.
Just one scent—fleeting, barely noticeable—is enough to make an ordinary moment meaningful. This is where the relationship between scent and memory comes into play.
Summer smells more intense
In summer, everything smells more intense: skin, air, gardens, travel bags, mornings.
This is a good time to allow yourself a different kind of experience – based not only on what you see, but also on what you feel.
You can read about the philosophy that allows scents to guide us in our everyday life in our story about three words that guide us, Follow Your Nose.
A careful nose in everyday life
Try to go through the day with a mindful nose.
Not just look, but feel.
Stop when something moves you—not necessarily a sight, but a smell.
Sand that sticks to your skin, a linen shirt that absorbs the scent of the sun, hair after a salty bath, shade in the garden…
Or... the smells of the city, the urban the bushes, the shop that welcomes you with open doors, the people who pass you by absorbed in their own affairs, someone's smile when you passed a flower stand... everything smells.
Sometimes not obviously, sometimes almost imperceptibly, but you remember it through your nose.
The body remembers this. For a long time. 
Private Map of Memories
Smell has this ability to capture moments, a bit like a camera – except that here, apart from the image, we primarily record emotions.
An impression, a memory, a record, remains in the body, under the skin, in emotions — as a personal, private map. This is how olfactory memory works: emotions intertwined with a scent stay with us for a long time. That's why sometimes a single subtle note can evoke images and memories from the distant past—both positive and more difficult ones.
If you'd like to discover our personal record of memories of the world told through scent, check out our Travels collection . Perhaps you'll find notes there that will evoke beautiful moments or empower your dreams—including those of travel. These are scents that capture emotions and reflect olfactory impressions and memories.
