Not everything can be explained by logic. Not every choice can be planned. Some decisions are made by nose. Instinct. Something soft and quiet inside that tells you when to turn, what to pursue, what to hold onto.
Follow Your Nose - this is how we create fragrances.
This is how we listen to the world.
This is how we choose.
Where did this slogan come from?
It first appeared in our travel collection.
It was supposed to be simple, intuitive, and illustrative.
It was an invitation: follow the scent, let it guide you through places, memories, moods. But it quickly became something more.
We began to notice that Follow Your Nose wasn't just about our scents, but also about ourselves. It wasn't just about smelling a candle or perfume. It was about making decisions. Starting with what moves us.
Trust in what has not yet been fully named, but is already present.
We realized that Follow Your Nose encompasses the entire philosophy of our work and life: creation that begins not with a pattern, but with emotion.
design that follows intuition.
a life in which the path is chosen with the heart - and the nose.
Follow Your Nose as a philosophy of creation
It's not about smelling everything.
It's about having the courage to pursue what is authentic.
Something we feel before we can name it.
Follow Your Nose is intuition – a sense that surpasses logic.
This is the moment when you're not sure yet, but you already have a feeling.
This is a decision that does not result from the table, but from agitation.
"We see clearly only with the heart. What is essential is invisible to the eye."
— Antoine de Saint-Exupéry, The Little Prince
We create from emotions, not algorithms
Follow Your Nose is how our fragrances are created.
We don't start with a brief. We start with emotion.
From a memory that gives no peace.
From the place that is recorded in the body.
From that one ingredient that sounds like morning or smells like soft conversation.
It's also a way of thinking about the brand.
We don't follow trends - we follow what's ours.
We don't design to please - but to tell a story.
It is also a way of dealing with everyday life: choosing projects, people, and the rhythm of work.
Because when you create something from yourself, the most important question is:
does this reflect our story and our experiences?
All our fragrances—from scented candles to home perfumes to aromatherapy blends —originate in experience. In emotion. In encounter. In delight.
Follow Your Nose as Your Daily Compass
We use it when we create a new fragrance.
When we choose the direction of travel.
When we design a label or decide on a word that will appear on paper.
We always start with the nose – the sense of memory, emotion, closeness.
Because he knows where it's worth stopping. Where meaning lurks.
Where something real begins.
Want to know more?
Check out our "About Us " page to see who we are, what we create, and what drives us.
You can also check out our collection of travel fragrances which is constantly growing - in line with the rhythm of our emotions, or take a look at the collection of our unique reed diffusers.
